Aston Martin Debuts New Vanquish S At Geneva Motor Show
With 87 consecutive Geneva Motor Shows under their belt, Aston Martin knows a thing or two about making headlines and this year is no exception. In addition to showcasing their new Super GT, the Vanquish S, Aston Martin also debuted their AM-RB 001 hypercar. However, Aston Martin’s main focus was the unveiling of Q by Aston Martin – Collection.
The Q by Aston Martin is a bespoke service for tailor-made sports cars that offers customers practically unlimited options when creating their customer Aston Martin.
Q by Aston Martin has grown substantially since it was established in 2012. ‘We set strong foundations for the service and we’ve had continued success,’ says Marek Reichman, Aston Martin’s Chief Creative Officer, ‘now we have the opportunity to work with our customers and take personalisation to a different level.’
Q by Aston Martin – Collection
The Q by Aston Martin – Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the luxury marque’s Gaydon headquarters. Going above and beyond the standard options list, Collection includes exclusive paint and upholstery colors, material finishes and craft elements. These range from a unique leather quilt upholstery pattern to tinted wheel finishes that incorporate body-coloured blades to the diamond turned spokes, as well as the use of new wood and leather interior elements.
DB11 Q by Aston Martin
The range and breadth of the new Q by Aston Martin – Collection is demonstrated by the exclusive DB11 showcased at the upcoming 2017 Geneva Motor Show. DB11 Q by Aston Martin is finished with exclusive Zaffre Blue paint, paired with gloss, satin twill and forged carbon fiber details including – front splitter, side sills, rear diffuser side strakes, bonnet strakes and door mirrors. Inside, the upper and lower cabin environments are cloaked in swathes of Obsidian Black Semi-Aniline leather, with the Q by Aston Martin Logo embossed on the headrest. While carbon fiber wheel centers and engine cover add subtle touches. The color matched four-piece luggage set is also available through Collection.
Q by Aston Martin – Commission
The second stage of Aston Martin’s enhanced offering is ‘Q by Aston Martin – Commission’, a step into the world of the truly bespoke, individual sports car. Commission is exactly that, a process that starts with a conversation and ends with a car, a journey that involves a personal collaboration with Aston Martin’s design team. ‘It’s a commissioning process,’ says Dr. Matthew Bennett, General Manager for the Q by Aston Martin service ‘the customer is working much more closely with us here at Gaydon. The only limit is your imagination – every new commission starts with a blank sheet of paper.’ Aston Martin’s global dealership network is also working closely with Commission to create ultra-limited run series with features and design elements that are distinct to their regions and customers.