Hyundai’s New Concepts At SEMA 2016

Hyundai plans on showcasing several new concepts at the 2016 SEMA.  Among their intended displays, two caught our eye, the race-ready Veloster concept and the road racer Elantra concept.

For their race-ready Veloster, Hyundai teamed up with Gurnade Inc. to create this aggressive, powerful beast.  Aesthetically, the fuchsia Veloster has dramatic integrated flares, front splitter, racing canards, and a custom rear spoiler.  Inside, Glowshift gauges and LEDGlow lighting detail the cockpit while a Phoenix Gold subwoofer and amplifier with Stinger audio system wiring keep the bass pumping.  Engine modifications include 845 Motorsports intercooler, downpipe and cold-air intake, 845 Motorsports ECU tune, Synapse blow-off valve, and an ARK Performance cat-back exhaust.

In addition to using ARK performance parts in the Veloster, Hyundai also collaborated with ARK Performance to create the road racer Elantra.  Going for a sleeker, sportier look, the Elantra concept boasts integrated flares, distended racing wheels, custom front and rear fascia designs.  This formidable contender has a custom ARK turbo kit with a Xcargot XT26 turbocharger, ARK downpipe and GRiP exhaust system, and a turbosmart blow-off valve and wastegate.

 “ARK Performance knows the Hyundai brand almost as well as our own,” said Kevin Bentley, developer of the ARK Elantra Concept. “We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect from ARK.”

Veloster Concept


  • 845 Motorsports intercooler, downpipe and cold-air intake
  • 845 Motorsports ECU tune
  • Synapse blow-off valve
  • ARK Performance cat-back exhaust


  • NEO Motorsports coil-overs and 6-piston big brake kit
  • Pierce Motorsports strut bar, rear torsion bar, and tie brace
  • Rotiform 19-inch OZT three-piece forged wheels
  • Toyo competition-spec tires


  • PPG Refinish Magic Magenta paint
  • Lightner Motorsports custom fender flares and grille
  • EPR carbon-fiber front spoiler, side sills, and rear garnish
  • Seibon carbon-fiber hood and hatch
  • ARK Performance carbon-fiber spoiler
  • Tippett Auto Design vented bumper cover
  • Cappelletti Design custom headlamps and foglamps
  • Front crash bar
  • InShane Design paint protection


  • Cobra Nogaro racing seats
  • Takata racing harnesses
  • Pierce Motorsports roll cage
  • Glowshift gauges and LEDGlow lighting
  • SoCal Garage Works carbon-fiber steering wheel
  • Phoenix Gold subwoofer and amplifier with Stinger audio system wiring
  • Creative Car-Tunes audio system

Elantra Concept


  • Custom ARK turbo kit using Xcargot XT26 turbocharger
  • ARK downpipe and GRiP exhaust system
  • Turbosmart blow-off valve and wastegate


  • ARK DT-P coil-over system and ARK front strut tower bar
  • ARK front and rear performance anti-roll bars
  • ARK front big brake kit
  • Nitto Tire NT05 summer tires


  • ARK Solus wide body kit and ARK lightweight forged wheels
  • Fiere Customs full vinyl wrap
  • APR Performance front splitter


  • Custom diamond-stitched interior
  • Custom sport steering wheel by ARK

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