Oct. 21, 2016 – Jaguar Land Rover has opened its first ice driving academy, offering a once-in-a-lifetime driving experience and travel adventure on the edge of the Arctic Circle.

Based at the company’s cold-weather testing facility in Lapland, Sweden, guests at the Ice Academy will have the opportunity to push themselves to the limit in Jaguar and Land Rover high-performance vehicles. With expert tuition, customers can experience the Jaguar F-TYPE, F-PACE and Range Rover Sport in sub-zero temperatures on carved ice tracks on a vast frozen lake.




A unique itinerary with classic vehicles is also available. Guests can experience how to handle the Jaguar MKII, MKVII and XK150, and Land Rover Series I, Series II and Series III without modern brakes, power steering or traction control.

Mark Cameron, Brand Experience Director, Jaguar Land Rover, said: “Our vehicles are built and tested to perform in the most extreme conditions. At the new Ice Drive Academy, guests can learn how to push themselves to their limit in their favourite Jaguar and Land Rover models and see what they can really do, in a truly unforgettable Arctic setting.”

Mark Cameron, Brand Experience Director, Jaguar Land Rover, said: “Our vehicles are built and tested to perform in the most extreme conditions. At the new Ice Drive Academy, guests can learn how to push themselves to their limit in their favourite Jaguar and Land Rover models and see what they can really do, in a truly unforgettable Arctic setting.”

The three- and four-night programmes, which start from €2,490, include accommodation meals, transfers and professional drivers to help guests develop their skills and have a truly unforgettable experience. Bookings are now being taken for trips from January 2017.

Renowned for mountainous landscapes and forests, Lapland is also the perfect base for guests to experience the Arctic Circle with snowmobiling and husky safari trips available within easy reach of the Academy.




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