Model X Wins the Golden Steering Wheel

NOV. 9, 2016, CA. – Today, we are truly honored to announce that Model X has been awarded the Golden Steering Wheel (Das Goldene Lenkrad), one of the most prestigious automotive awards in the world. Candidates for this award are nominated by hundreds of thousands across Europe for excellence across six categories. The Golden Steering Wheel jury, composed of professional race car drivers, accomplished technicians, editors, designers, and digital and connectivity experts, then spent three days judging Model X.

This excellence did not come without its share of challenges early on. Model X is a complex vehicle to build, and its advanced feature set introduced some obstacles as we ramped production in early 2016. In the months since we have introduced significant updates to make Model X an even better car. Most of these refinements have rolled out as over-the-air software updates, which enhance each vehicle regardless of when it was built. For the small number of improvements that are hardware-related, changes have rolled out to our early owners via priority Tesla Service. We have implemented those same changes in our factory immediately because we do not believe in waiting for the next model year to introduce improvements to our cars.

As a result of this continuous improvement, Model X owners have seen a 92% reduction in reliability concerns over the past year. Nearly 20,000 owners are now experiencing the quickest, smartest, and safest SUV ever, with more than 90% of owners saying they would buy Model X again.