Bugatti Chiron Finds Home In Japan

Bugatti has been steadily making its way through North American, Europe, and now Asia.  Today Bugatti unveiled the Chiron in Tokyo, Japan, which will be available for viewing until November 16.  Afterward, the Chiron will return to Tokyo in time for Christmas.  During its stay, Bugatti and their Japanese partner AOI Group will also offer private, exclusive Chiron presentations to VIP guests.

“Japan is Bugatti’s strongest market in Asia,” emphasized Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, at the unveiling of the Chiron. “Japanese super sports car customers have a well-developed understanding and considerable passion for technological masterpieces of the highest quality and for the ultimate in luxury. This is why the resonance created by the Chiron here in Japan is outstanding.”

Over a year ago, Bugatti, with the help of AOI Group, opened a showroom and a Bugatti lifestyle boutique in Tokyo.  With a strong heritage and consistent luxury products, Bugatti’s brand resonates with Japanese customers who appreciate tradition, enabling Bugatti to establish a loyal customer base in Japan.  Of the total of 450 Veyron sold, more than 10 are owned by Japanese customers, and the Chiron has already exceeded total sales of the Veyron!  According to Bugatti, approximately 6% of orders received for the Chiron have been placed by customers from Japan.

Akihiro Yamamoto, CEO of the AOI Group, said: “we are proud to represent the Bugatti brand in Japan. The Chiron has been eagerly awaited in Japan both by Veyron owners and by potential new customers. It is a great honor for us to present this exceptional super sports car.”