Global Superstar Vin Diesel Officially Joins the Dodge//SRT Family as Both Come Together to Form ‘The Brotherhood of Muscle’
- First three Dodge ‘The Brotherhood of Muscle’ commercials, starring Diesel, debut May 1
- Partnership includes additional TV spots and social media extensions
- Diesel currently stars in Universal Pictures’ “The Fate of the Furious,” the No. 1 film in the world, which just had the world’s biggest global opening of all time
May 1, 2017, Auburn Hills, Mich. – Actor, producer, director and screenwriter Vin Diesel, known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, is extending his passion for muscle cars beyond the big screen through a partnership with Dodge. The star of “The Fate of the Furious,” Diesel currently headlines the No. 1 film on the planet, which just took the spot of the world’s biggest global opening of all time.
Diesel powers a new campaign for Dodge and SRT, America’s mainstream and ultimate performance brands, and will be featured in a series of television ads — with the first three debuting May 1.
“Dodge and SRT vehicles have an attitude and presence that provide their owners with much more than just transportation,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Customers who choose to purchase a Dodge from among nearly 300 available vehicle nameplates intentionally do so to make a personal statement. As Dom Toretto, Vin has played an integral part in the development of the Dodge attitude, since his 1970 Charger appeared in ‘The Fast and the Furious.’ It is very fitting to now have Vin become an official member of the Dodge brand family.”
“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle,’” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family, and pride. It’s a natural fit that builds on the strengths of both of us.”
“Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger,” Diesel said. “As Dodge is a partner in making the ‘Fast & Furious’ films, I’ve gotten to know what they stand for … as well as their passion for creating high-performance cars like the Hellcats and the Demon. They’re bringing muscle back the right way and these are my kind of cars.”