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Bugatti Unveils Chiron in Taiwan

  • Bugatti Taiwan’s new showroom opens its doors with the premiere of the Chiron
  • Bugatti facility in Taipei resplendent in new brand design
  • First highlight in cooperation with dealership partner Yun San Motors
  • Importance of Far East for Bugatti continues to grow with the Chiron

DEC. 15, 2016, Taipei/Molsheim – Today, Bugatti presented its Chiron to the public in Taipei. On the occasion of the premiere of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car in Taiwan, Bugatti’s official partner in Taiwan, Yun San Motors, took the opportunity to inaugurate its Bugatti showroom in Taipei. The exclusive home of the Chiron in the Taiwanese capital features the new showroom design of the French luxury brand. Bugatti Taipei is the only Bugatti showroom in Taiwan. All in all, Bugatti has 34 dealers in 17 countries, including three in the Far East. With the introduction of the Chiron, the importance of this region as a sales market for Bugatti continues to grow.

“The inauguration of this exclusive showroom here in Taipei and the premiere of the Chiron in Taiwan are the perfect start to successful cooperation between Bugatti and Yun San Motors,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, on the occasion of the unveiling of the 1500 PS super sports car in the new Taipei showroom. “Our dealership partner has created an outstanding platform for the Chiron and an exclusive brand world where our demanding customers and guests can feel at home. These are outstanding conditions for the launch of the Chiron in Taiwan.”

 Timothy Chang, Chairman of Yun San Motors, expressed his satisfaction with the partnership with Bugatti: “The inauguration of the new Bugatti showroom is a further milestone for Yun San Motors. As experienced specialists in sales of premium and luxury automobiles, we are proud to be able to represent this special brand in Taiwan and also to show the Chiron for the first time.  We are extremely well-positioned to present the Bugatti brand to our guests in an exclusive, unique atmosphere which they could otherwise only experience at Bugatti’s headquarters in Molsheim.”